Nikhil and Piyush welcome their first guest, Rukma Sen, an AI Product Marketing Manager at Google. Rukma shares her unique insights into how AI is transforming marketing strategies and operations, offering a detailed look at how she coaches AI tools to boost productivity and creativity in her role. From designing custom AI workflows to using cutting-edge tools, Rukma discusses the art and science of integrating AI into her job. We discuss Rukma's content creation workflow using a content creator bot together with a content evaluator bot, how she coaches the LLMs to improve their output and how they form a team to interact with each other. Rukma emphasizes the importance of starting with the end goals in mind when creating marketing content and the importance of human judgment and intuition in conjunction with AI tools to enhance productivity and creativity in a goal-oriented manner.
🎧 Listen to the episode
Art and Science of AI is available wherever you watch or listen to podcasts! Click these links for YouTube, Spotify, Apple Podcasts, Substack, or copy the RSS link into your favorite podcast app. Don't forget to click subscribe / follow in the app to get notified for new episodes!
🧠 Key concepts
The importance of coaching AI: Rukma emphasizes the importance of treating AI tools as "coachees" that require clear instructions and feedback to improve their outputs. This approach can significantly enhance the effectiveness of AI in various marketing tasks.
Building a team of AI assistants: Using a team of AI assistants such as a content creator bot and a content evaluator bot can streamline the content creation process and ensure high-quality output.
Exploring "unknown unknowns": The use of frameworks like the Johari Window helps in uncovering blind spots and unknowns in AI-driven projects, leading to more robust and effective outcomes.
Understand the end goals: Understanding the target audience, event goals, and competitive presence is crucial when creating marketing content. Human judgment and intuition are essential in conjunction with AI tools to achieve the right goals.
🔗 Links
Rukma Sen
Art and Science of AI
💬 Keywords
#AI #ArtificialIntelligence #GenerativeAI #GenAI #LLM #MachineLearning #ML #tech #podcast
S2-E8: Mastering AI for Marketing | Rukma Sen, Google AI Product Marketing Manager